Logo & Branding

I developed the branding for Design by the Jonathans, crafting a logo, business cards, and event/building signage. The logo concept originated from the founders' identity, “J squared”, with a squared-off J inside a thin-lined cropping tool icon, adding a tactile design element. The logo is versatile, allowing for three configurations:

• J squared cropping tool icon

• Icon with "design by the jonathans" below and left aligned

• Icon with the agency name positioned to the right and bottom aligned

This branding approach encapsulates the agency's identity and design philosophy.