Brand Identity Work Examples

My passion for branding began early, evolving from high school projects (designing logos, event signage, and reports) to leading a complete brand refresh at SHL. My varied creative and marketing roles throughout my career have enabled me to hone my interest and expertise in branding and visual identity design.

At CEB, I sharpened my skills in consistent brand application. Then, at SHL, I managed the evolution of the visual identity. I had the exciting opportunity to spearhead the development of a new accessible color system, a robust icon library, and a comprehensive brand resource library, and trained the organization on its use.

My brand identity portfolio below highlights my experience in logo design, brand guideline development, and consistent brand application across print, digital, and social media.