Creative Portfolio

Joelle Boedecker,
Digital and Web Experience Strategist

My creative journey started with the discovery that art and design could be structured, communicative, and collaborative. My career began in the tactile world of print, but I soon expanded into the digital space, finding a natural extension of my love for design on the web.

Over the years, I’ve gained the confidence to lead projects and build solutions from the ground up. Today, my work bridges global branding, creativity, and technical optimization.

I don't just make things look “pretty”; I make things work—ensuring they are accessible, intuitive, and built to perform for everyone.

  • Bespoke Board Game

    “Ticket to Ride” Custom Board Game

    View Game
  • Cover image of Tenax trifold

    Construction Product Trifold

    Building Tenax a Bold Brochure for 3D Grids

    View Trifold
  • SHL CMS pattern library project page thumbnail

    CMS Pattern Library

    SHL Website CMS Blocks Redesign and Refresh

    View Blocks
  • Website design for The Great Pop Culture Debate Podcast project page thumbnail

    Podcast Website Migration

    Moving Website from WordPress to Squarespace

    View Website
  • Home Page Retrospective - Client: CEB & SHL

    Corporate Home Page Redesigns

    A Retrospective of Corporate Website Brand Evolutions

    Watch Videos
  • SHL Brand Refresh and Website Optimization Responsive Design System

    Responsive Design System

    SHL Brand Refresh and Website Optimization

    View Design System
  • Bausch Health Dermatology Site Overhaul User Persona Research

    User Persona Research

    Bausch Health Dermatology Site Overhaul

    View Research
  • CEB Membership Websites Annotated Wireframes

    Annotated Wireframes

    CEB Membership Websites

    View Wireframes
  • Grid of icons depicting various business concepts project page thumbnail

    Brand Icon Library

    SHL Brand Refresh Graphics

    View Icons
  • PowerPoint template design project page thumbnail

    Corporate PowerPoint Template

    SHL Brand Slide Deck for Employees

    View Slides
  • Social media templates for SHL project page thumbnail

    Social Media Graphics Templates

    SHL Brand Refresh Employee Assets

    View Templates
  • Three logo lockup designs project page thumbnail

    Logo Lockup Exploration

    SHL Internal Group Logos for Promotion

    View Logos
  • SHL brand guidelines project page thumbnail

    Brand Guidelines

    SHL Brand Guidelines for Employees and Vendors

    View Guidelines
  • Design by The Jonathans black and white logo design project page thumbnail

    Logo & Branding

    Visual Identity for Interior Design Company

    View Branding

  • Magazine Print Ads

    Ads for Interior Design Industry Periodicals

    View Ads
  • Interior design brochure project page thumbnail

    Conference Brochure

    Interior Design Conference Brochure and Inserts

    View Brochure