Building Tenax a Bold Brochure

Translating technical data into a scannable, persuasive tool is a challenge I enjoy. For this Tenax trifold, I transformed dense engineering specs into an intuitive guide for contractors and engineers. My goal was to balance high-level "Science Behind Reinforcement" with the practical utility of a field brochure.

• Information Hierarchy: I organized the layout to move from basic product information to cost and usage benefits, culminating in an in-depth, step-by-step installation guide.

• Color Story: To stand out in a noisy market, I used a bold palette featuring pink accents for wayfinding and prominent messaging. Yellow is applied sparingly to call out critical technical data , while a deep, confident dark blue grounds the design in the core product colors.